Thursday, September 24, 2015

Promoting Central Missouri Events

One of the problems in promoting a fair or festival or any local event these days is where to publicize it. Most groups cannot afford TV and radio ads, and even promoting a post on Facebook or other social media does not mean one will get wide coverage. Even posters are expensive, and then there comes the problem of where to post them. It is no longer as simple as making press releases to the newspaper or radio.  Where once that is all one had to do, many folks no longer listen to the radio or subscribe to a newspaper. People now get their news and information from a wide variety of sources, and while one information source will reach one person, it may not reach another. Too, people often plan which events they plan to attend well in advance which means event planners must get information out early. This is not always easy to do with newspapers, radio, and TV as those news sources may not see the event as being relevant until only a few weeks before it takes place.

This is where Event Calendars come in. An event can generally be posted on these calendars months in advance. There are those that are in print and on the internet, and then those that are just on the internet. The ones in print often will not come out until the month or week of the event, but the ones on the internet may have listings as far out as a year before. The following list was made specifically for Central Missouri and is focused on Randolph County. Some are statewide however. If you are in another area of Missouri it is a simple matter of doing a Google search for the name of your town, county or region, and "event calendar." Most all of these listings are free. Perhaps the most important one is the Missouri Division of Tourism's Travel Guide as your listing will be both in print and on the internet months in advance of the event.

Print and Internet

Missouri Division of Tourism Travel Guide: http://www.visitmo.com
Missouri Life: http://www.missourilife.com/events/submit.html
Moberly Chamber of Commerce Calendar of Events: http://www.moberlychamber.com/calendar/

Internet and/or Other

Columbia Daily Tribune Events Calendar: http://www.columbiatribune.com/users/admin/calendar/event/
FairsandFestivals.net: http://www.fairsandfestivals.net/states/MO/
KMIZ Event Calendar: http://events.abc17news.com/
KOMU Community Calendar: http://www.komu.com/community-calendar/
KWIX/KRES Event Calendar: http://www.centralmoinfo.com/events/community/add
MidMoToday: http://www.midmotoday.com/submit-event/
VOX Magazine Events Calendar: http://www.voxmagazine.com/events/